Was that really you on the telly last night?

publication date: Feb 19, 2008
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Hi

What a week it has been . . .

On Monday I appeared on a certain primetime
BBC1 TV consumer programme. I was stopped
in the street last week by a film crew and asked
about how well I thought my bank had done in
the reader poll. I was on screen for no more than
20 seconds and yet I have had scores of people
email and phone to say  . . .

"Was that really you on the telly last night?"

It just go to show how powerful TV can be in
raising one's profile - I now wished I had given a
plug for WRMM!

Then on Wednesday, just as I was starting my
Pilates workout, I had a phonecall from Heloise
that I had to get home fast as our son - Zac - had
been in an accident!

Turns out he was merrily skipping his way to
school when he tripped and whacked his forehead
on the kerb! By the time I returned home, his
head was wrapped in a towel and his face caked
in dried blood. He seemed pretty unfazed whereas
Heloise was in shock as she had witnessed the
whole thing and tried to keep calm for Zac's sake.

We rushed to the local A&E and he was seen
immediately and ended up with his 3-inch scar
being glued and then taped. Ok, so his modelling
career might not take off now (I jest by the way),
but his new 'Harry Potter' like scar is sure to b a
talking point in class!

*******************

A betting related news story caught my eye . . .

Graham Calvert, a 28-year old former greyhound
trainer, is suing William Hill for £2.1 million -
the amount he gambled and lost after he claimed
to have asked WH to exclude him from betting.

Now I know that for some people gambling is an
addiction and can impair one's judgment, but I
think it is a bit rich for this guy to try and reclaim
his losses when he admitted to opening new
accounts and gambling ridiculous amounts (at
one point he was betting 20 times a day with
£30,000 a punt!).

I am sure there will be ongoing debate about
whether bookmakers should refuse to take bets
from someone they believe is out of control. But I
mean, if you take this to it's logical conclusion,
casinos should refuse high rollers on a losing
streak, newsagents should refuse to sell cigarettes
to people who have a hacking cough . . . or off
licences should refuse to sell strong lager to
alcoholics . . . or fatty processed foods to the
obese  . . . perhaps banks should refuse extending
credit to those who already have large debts . . .

Of course, this will never happen, as a large part
of the UK economy would soon grind to a halt. I
mean just think how many of our financial
transactions are based upon psychological desires
rather than logically reasoned needs.

And that's the important point - people are
motivated by emotions . . . their hopes, dreams,
greed, fear, pride, sense of security and so on . . .
we do not enter into many purchases on a purely
logical or feature-led basis.

We project ourselves into the future and imagine
how we would feel after we have purchased (or
placed that bet on a sure fire winner) . . . how we
will look and feel in our new car or clothes or
holiday . . . how our friends will perceive us  . . .

So if you are selling something, whether a
product or service online or offline, keep in mind
that your prospective customers are driven by
these strong emotions and adapt your marketing
message accordingly.


********************

The response to the launch of Earlybird Trader
last week was huge! To be honest I'm not really
surprised. Of course, I could go on and on about
how simple this strategy is to learn and use, but
the proof is in the results of those who are
following it right now. Here are a few
testimonials from the last few days . . .

"Just wanted to say what a great trading system
the Earlybird system is - I just made 35 pips on
my first day of trading. Not only is the system
simple to implement, but you write in such a clear
way that it's almost impossible not to follow it.
Goff B.

I was a recent purchaser of the above Manual, & I
think it's a brilliant way to trade the FTSE
without being glued to a P.C. screen all
day! Besides, I find that hours in front of the P.C.
screen is bad for my eyesight & produces a head
ache. I'm a pensioner so my eyes are more
sensitive. Another advantage of your Earlybird
system! Congratulations on your achievement &
the modest price you charged. Edward R

"I started trading last week, very successfully I'm
pleased to report. I managed a net profit of £160
on five trades with £1 stakes. I set myself a target
of £100 pounds a month to start with. I'm Happy!
Thank you for your service, which I have found
very business-like and most courteous." Robert M

If you haven't checked it out yet, please take a
look here:
http://canonburypublishing.com/earlybird/

Right, that's all for now.

The What Really Makes Money office is out this
evening for drinks at some ultra trendy bar near
Brick Lane in London's East End. Biz Opp
Jungle's Charlie Wright will be there, so anything
could happen!

Have a great weekend

Nick
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