The best trick or treat street in the UK?

publication date: Nov 2, 2007
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Hi
 
I've just got back from The Business Start Up Show
at Olympia . . . not quite as inspiring as I'd hoped but
there were a few interesting and potential profitable
ideas.
 
The one I probably won't be sharing though is the one
stand that had somehow cooked up a business
opportunity introducing English gentlemen to
beautiful Czech 'ladies'!
 
Hmmmm . . .
 
Anyway, today, I'd like to share a short and simple
lesson: If you want to make money, go where the rich
people live.
 
***********************
 
"Duh yeah Nick! Tell me something I didn't already
know!"
 
***********************
 
But hold on! There's something so obvious here it's
often overlooked.
 
On Halloween, my 4yr old son was all excited about
going out trick or treating. He invited a few friends
over, had their faces painted and dressed up as
'trainee devil', witch and skeleton.                   
 
Ever the entrepreneur, my wife, Heloise, hatched a
cunning plan to generate the biggest haul of sweets
from the least effort.
 
She targeted a single street in Islington, London. But
this wasn't any ordinary street. She selected the most
prestigious street in the borough - a place where
houses go for £2 million plus each.
 
These households would be more likely to have
plentiful goodies for children.
 
And it gets even better . . .
 
From a bit of neighbourly nosing around, Heloise
discovered that many of the people who lived on this
street were American ex-pats. And we all know that
Americans LOVE Halloween. Next to Thanksgiving
and Christmas this is one of those days where they
pull out all the stops to celebrate in style.
 
As Heloise grew up in an area with a lot of American
families she knew that they were the most likely to
hand out the best goodies. 
 
So not only did Heloise focus in on an affluent area
BUT she also figured out that the target audience were
highly qualified.
 
And sure enough, Zac and his friends came back with
buckets of enamel stripping sweeties - enough to last
until next Halloween!
 
Can you see how I'm going to draw a useful parallel
here?
 
It doesn't matter if you are selling on eBay, running a
retail outlet or online publishing business, finding the
right people (The LIST) is one of the 3 core elements
you must master to make money (after OFFER and
COPY).
 
So a few questions to consider:
 
1. Have your prospects made a commitment before?
The best names to target will always be those who
have already made a purchase of a similar product
before. That's why it's so important to go back to
your existing customers with new offers. If they have
bought once, then chances are (if they were happy
with your product or service) they'll come back again.
So if you are on eBay, capture all buyer and enquirer
details and keep in touch with a regular ezine. And
that goes for any business. Your customers are gold
dust. You have already spent time and money
bringing them in. So keep in contact and make sure let
them know when you have new products or services.
 
2. Have your prospects show an interest before? Next
to laying money on the line, the best list (potential
customer) will be one who has shown a clear interest.
 
3. Can your target audience afford your product or
service? What's the point in marketing to tyre-kickers
or window shoppers? Yes, you'll get plenty of
interest, but conversions will stink!
 
4. Follow the leaders - it's far better to be the 2nd or
3rd in a proven market than to be first in an unproven
one! Take display advertising for example. If you are
trying to sell a business opportunity (or anything else
for that matter), only place ads where you find other
repeat advertisers. HINT: In the biz opp world, this
tends to be the Sunday Times and Mail on Sunday
Business Section. You'll see all the big names there
with ads that have been running for months if not
years. They have spent money testing and wouldn't be
appearing if they were seeing a profit!
 
********************
 
Only 6 Places left on Ant n' Dec's Internet Marketing
Masterclass!
 
********************
 
No, not the real Ant and Dec. I'm talking about those
cheeky chappy internet marketing gurus the '2 Neils'
- Neil Stafford and Neil Travers.
 
I've got a lot of time for these guys . . . even if Neil
Travers decided to call me 'Laighty' within minutes
of meeting me for the first time in that knock-about-
oop-north-pally-kind-of-way!
 
Anyway, unlike other so-called internet gurus, they
don't take themselves too seriously, are highly
approachable and don't upsell you to silly money
seminars and courses at every opportunity.
 
More important, they know their stuff!
 
They've made money online from projects outside of
the business opportunity world (including football
coaching, caravans and witchcraft!), so when they
offer advice, you know it comes from real experience.
 
They are great presenters and passionate about
helping others to make their way online. I recently
heard they were putting on an event. Unfortunately
they really did have limited places (58 I think) and
had sold more than 50 places by the time I heard
about it.
 
I've just checked and there are 6 places left (and no
this isn't some marketing trick). If you're interested in
starting an online business or want techniques to help
boost your existing business, then it's definitely worth
a look.
 
Check out full details here:
 
http://www.UKGoldEvent.com/nl
 
Best regards
 
Nick
 
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