How to get a £4,000 tax rebate from Tahitian Noni Juice

publication date: Nov 1, 2007
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Hello
 
I like to think I've seen it all in the biz opp world
and can spot a sneaky sales message. But I admit
something I saw last week threw me completely.
 
Here's what happened . . .
 
A reader approached me with a very tempting offer
that turned out to be so quirky I had to share it with
you. I won't name them or the product to spare
blushes, but it went something like this:
 
*******************
 
Hi Nick
 
I want to let you know about the business I'm in and
see if you think it's HOT or NOT. It shows how to
make lots of money by helping people save money.
 
(Good so far . . .)
 
No, this isn't con but a legitimate way of getting a
rebate from the Inland Revenue on your income tax
by registering as a home based business and by
submitting your business expenses.
 
(Yep, no complaints yet)
 
Now you will have to prove that you are in the
business to make a profit and the way you do this is
by getting a fee/commission for every person you
share this with in a similar way Sky TV and others
do.
 
(Hmmm, still fine, though I need more info - this
'sharing with others' worries me . . . )
 
The accountant who specialises in this area has put
together a conservative scenario of what people
spend which shows rebates between £2,000 and
£4,000 AND you have the opportunity to make as
much money as you like by sharing this knowledge
with others who will also appreciate the deal. The
potential is limitless. 
There are many entrepreneurial types who are
running with this and have already given up the day
job."
 
*****************
 
Hey, not bad! So all I have to do is register as a
home business and make between £2,000 - £4,000 in
rebates AND make money by sharing this info with
others?
 
Sounds like a piece of cake!
 
But once you get to see the details, the true motive
becomes clear. You see, to gain these legitimate tax
breaks you have to . . . wait for it . . . buy a supply
of Tahitian Noni juice!
 
Tahitian what?
 
Tahitian Noni juice is one of those drinks that claims
to promote many health benefits and well-being.
Nothing wrong with that. However, what's not
obvious until you read the small print is the juice is
the product fronting a network marketing scheme.
 
Now if I were a cynical so and so, I would say it is
because network marketing has a bad name and the
mere mention of Tahitian Noni Juice (it could just as
easily be water filters, cleaning products, online
education courses etc) would put off prospective
readers.
 
So why not lure them in with another benefit and
then slip the real deal in later?
 
Genius!
 
Burying the bad news is something politicians are a
dab hand at! You may recall a member of
Department of Transport's inner circle suggested
that the 9/11 bombings were "a good day to bury
bad news"!
 
And that's not a million miles away from the
strategy at play here. By deflecting our focus from
the true nature of the opportunity, the network
marketing scheme is able to disarm the biz opp
seeker and draw them into the offer.
 
 
Of course, this stealth marketing tactic can be used
cynically or it can be used wisely . . . especially
when you are in a highly competitive marketplace
 
-  If you have bought into a resale rights
package (along with hundreds of others)
you'll be facing the big challenge of
differentiating your offer from others. Most
people will take the obvious route and reveal
the product early on and so risk the offer
meeting resistance. A far better approach
might be to come from a different angle
upfront and introduce the product further into
the copy.
 
-  Change the vocabulary of your product or
offer: again if you're facing a lot of
competition or your target market is
swamped by similar offers, try to come up
with a new name or vocabulary for
describing your product or market. Just
check out the cosmetic ads in magazines or
on TV to see how many different names a
simple face cream! With resale rights,
consider renaming your DVD set, ebooks etc
with something that gives your product a
fresh appeal.
 
-  Shift the Unique Selling Proposition (USP)
of your product: while competitors may
gravitate towards the obvious benefits of a
product (e.g: it makes you money), try and
find a new angle (you'll have more time to
spend with your family etc).
 
-  Focus on the ultimate emotional benefits:
how will your prospect feel when they
experience the primary benefits of your
product or service. Who cares about having
money or losing weight if you are miserable?
What are the positive emotions your prospect
will feel? Bring those to the front of you
prospect contact and I guarantee you will be
miles ahead of your competitors in drawing
enquirers in. Will your protect feel happier?
Will they feel justified? Proud? A sense of
importance or purpose? Will they get the
warm glow of security?
 
************************
 
If you have a digital camera, internet connection and
an eye for profit, you'll love this . . .
 
************************
 
Just how could cats, rubbish and ice creams pour
£600 or more into your bank account every week? 
 
To find out how even the most amateur snapper
could make a great reoccurring side income by
sending boring photographs to certain industry
websites.
 
Want to find out more? Then just click here for my
full report:
 
http://www.on2url.com/app/adtrack.asp?MerchantID=47457&AdID=344400
 
************************
 
I told you it would be big! 
 
************************
 
A couple of years ago I published a business
blueprint that revealed how you could start your own
PC Doctor Service. The idea here was to help for
'silver surfers' to set up their PCs, troubleshoot
problems and generally offer an affordable,
professional and trustworthy service to a booming
grey PC owners market.
 
Back then, I'd seen several US franchises and
thought the idea was ripe for development over here. 
Fast-forward 2-years and there are several well-
established PC Support services out there.
 
One reader who was inspired by the original article
has since joined a PC Doctor type franchise. I have
since talked to the owner - Phil Bird - and was so
impressed by the outfit was happy to recommend
them to my readers.
 
They do have franchise opportunities and get this -
they're currently free!
 
You can check out full details at the website here:
 
http://www.pcsupportgroup.com
 
Or email Phil direct for more details on
phil.bird@pcsupportgroup.com
 
***********************
 
A Brainstorm with Charlie Wright . . . 
 
***********************
 
Just had lunch with my old friend Charlie Wright (he
of the ever popular Biz Opp Jungle
http://bizoppjungle.com/) . . .
 
We were brainstorming some ideas for the
forthcoming seminars we are offering to the
publishing industry (sorry these aren't open to
readers yet) on how to launch and profit from e-
letters and we hit upon a money-making idea so
compelling and so obvious, yet few people are doing
it . . .
 
We're so fired up that Charlie will be revealing this
cracking strategy in the next issue of What Really
Makes Money. If you are a current subscriber then
you'll get your hands on it at the end of next week.
 
If you are yet to subscribe, you'll have to wait a little
longer for when the Christmas Fast Cash
Compendium comes out . . .
 
Either way, you're going to love it!
 
Best regards
 
Nick
 
Oh yes, you can always subscribe to What Really
Makes Money by going here:
http://canonburypublishing.com/nick/
 
 
 
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