The Biz Opp Wedding of The Decade!

publication date: Sep 30, 2007
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Hi
 
I've never been to a wedding like it before and I
suspect I will never see one like it again . . .
 
I'm talking about Biz Opp Jungle's Charlie Wright's
nuptials . . .
 
But before I give you some of the jaw-dropping
details, let me give you a few dates for your diary.
 
First off, see if you can make it to London's Olympia on
either the 2nd or 3rd of November.
 
YOu see, the Business Opportunity Show is coming to town.
Now this is significant! The last time a biz opp
exhibition was on in London was the mid 1990s. I
remember meeting Andrew Reynolds who was then
a virtual unknown in the biz opp world. He had a
small stand selling his Bill Myers video sets through
Manhattan Direct.
 
But I digress . . . the good news is you can reserve
free tickets for the show by going to this site:
 
http://www.businessopportunityshow.co.uk/
 
I also want to give you a tip. If you go on Saturday,
make sure you go to Roxanne Cross' Trading
financial Markets (Forex & Indicis). I think it is
sometime in the afternoon.
 
Full details here:
 
http://www.businessopportunityshow.co.uk/seminarsandworkshops.asp
 
I know Roxanne very well and rate her VERY HIGHLY.
If you see her please say 'Hi' for me. You'll also
find her on Stand 632.
 
I love going to these exhibitions (and so should you)
for the following reasons:
 
1. Research: what better way to get a feel for
the range of opportunities available than to
stroll around a the stands and actually get to
ask all those difficult questions you would
never normally have a chance to do if you
got a direct mail piece or came across it on
the internet.
 
2. Networking: get chatting to other attendees.
You'll find that you will have a LOT in
common with others. You'll realise that all
the frustrations you might feel are not
unique. If you're feeling a little down, then
it's good to realise that there are plenty of
others who are experiencing the same highs
and lows of searching for a decent business
opportunity as you are.
 
3. Become a list whore: yes, I love junk mail
and try to get myself on as many lists as
possible? Why? So I can check out the
competition. See what's hot and uncover all
the new products for review.
 
4. Motivation and Inspiration: obvious I know,
but I always get fired up after visiting a
show. I guess it must be all that focused
entrepreneurial energy!
 
5. You never know who you might meet! If you
decide to go on the Friday you never know
we might bump into each other! I'll be
wearing a 3 piece grey suit and will probably
be surrounded by a clutch of beautiful
women. Now before you jump to conclusions
these women will include Heloise, my wife,
Emily (wife of Charlie Wright: see below)
and Helen Holden (my old co-publisher) . . . 
 
If you do see me, please feel free to have a
chat!
 
Now for another date for your diary . . . and this is
something very special:
 
***************************
 
"You have just 7 days to get in on the biggest
trading opportunity of the decade!"
 
***************************
 
We've all seen the long queues of worried customers
trying to withdraw their savings from Northern
Rock. But did you know that this crisis is also
providing some insiders with a massive money-
making opportunity?
 
Here's why...
 
The US Federal Reserve recently dropped interest
rates by a half a percent to stem the financial
aftershocks caused by the American mortgage crisis.
And this is creating a massive trading opportunity
between now and Christmas. You see, with cheaper
money flooding in, markets look set to trade back to
all time highs, the dollar will continue to hit multi-
year lows and crude oil is set to smash through an
historic $90.00 per barrel high!
 
All this means that you could get into some of the
most profitable trades of the last 10 years! And
that's why we have decided to open the doors of the
Don't Tell The Professionals trading course to new
students for one week only. Please take a look at the
enclosed information. But hurry, the doors will close
again at midnight on Sunday 14th October.
 
As you probably recall, the Don't Tell The
Professionals trading course was so popular we
closed the doors to new students back in July. We
didn't plan on reopening the doors until 2008.
However, global events have overtaken us and we
have now drafted in extra support to make sure that
no one misses out.
 
More details will be with you next week . . .
 
 
***************************
 
And The Groom Wore a Black Lame Suit,
chainmail belt and Stetson!
 
***************************
 
Biz Opp Jungle's Charlie Wright got hitched
recently. The bride was our very own Emily Mason -
web manager here at Canonbury Publishing.
 
The bride wore a beautiful turquoise Matthew
Williamson creation, her hair crimped high upon her
head, hooped gold earrings the size of saucers and a
skull tattoo in the same turquoise as the dress.
 
Charlie wore Cuban heels, a black lame suit, chain-
mail belt, white shirt with feather detailing and
topped it off with a black cowboy hat. His best man
(also his brother) donned a striking scarlet tartan
suit.
 
Emily walked down the isle, lead by 4 bridesmaids
dressed in 60s mini-dresses to an obscure 60's
garage punk song ('Psychotic Reaction' by The
Count Five).
 
Trust me, if you think this is bizarre, it gets better . .
.
 
After a brief civil ceremony, we had a couple
readings. The second was the lyrics to Rick Astley's
classic 1980's poptatsic hit 'Never Gonna Give You
Up' delivered completely straight-faced and
deadpan:
 
"Give you up, give you up
Give you up, give you up
Never gonna give
Never gonna give, give you up
Never gonna give
Never gonna give, give you up"
 
Well you get the idea!
 
The signing of the register was accompanied by one
of the bridesmaids playing an avant-garde Japanese
piece on flute.
 
I could go on and on and tell you about the disco
balls on each of the tables at lunch, the gravity
defying wedding cake that looked like a sputnik, the
wheels of cheese . . . but you really had to be there
to appreciate it!
 
The happy couple are now honeymooning in - wait
for it . . .
 
COLUMBIA!
 
Fingers crossed they're not detained by bandits or
drug barons!
 
Also, I did my little bit for the couple, by offering
my services as the wedding DJ. Charlie and I used
to DJ together in some grimy London pubs 7 years
ago.
 
Ever the marketer, I did my own bit of market
research before going on. From my days DJ-ing in
those rough pubs I learned from bitter experience
that you have to play to the crowd to make sure the
punters enjoy themselves and yours truly doesn't get
booed . . . or worse!
 
So, as I wasn't on until 9pm I mingled and asked all
the women (this is significant as you'll see in a
moment) what would get them dancing . . .
 
"Superstition by Stevie Wonder"
 
"Groove is in the Heart by Deelite"
 
"Kylie!"
 
"James Brown!"
 
Now, here's a DJ secret: if you can get women to
dance, then you have 90% of your job done. And if
women dance, then you'll find it won't take long for
the men to follow (for obvious reasons!) . . .
 
I didn't try and play obscure tracks or be 'cool'. I
found out exactly what my audience wanted and
delivered it.
 
I'm glad to say my strategy worked and I had a full
dancefloor for over 2hrs and a ripple of applause at
the end!
 
Wherever I did stray from the core audience (into a
couple of Ska numbers), the dancefloor did thin out
and I quickly reverted to the tried and tested tracks.
 
Now, I think you can clearly see the parallels here
with any business you may be starting up.
 
Don't try and be clever.
 
Don't try and be unique.
 
Don't try and shoehorn a product or service onto a
market where demand just doesn't exist.
 
All you've got to do is identify your hungry market
and find out exactly what it wants and make sure
you deliver it . . .
 
Now you can see why so many 'info publishing'
manuals, seminars and courses emphasise research
as the vital first step to success.
 
Indeed, just today I was talking to a subscriber who
was trying to narrow down his choice of niche area
for an eletter.
 
He was trying to decide between a specific area of
natural health relief and holiday insurance. Now
while both of these have a huge demand, I urged him
to follow the natural health angle - in fact I
suggested that he drill down even further and try and
identify a specific ailment (let's say it was arthritis
or back pain).
 
You see, that way you have an info-hungry audience
who are unlikely to find a 'cure' to their malady. But
there are certainly ways that pain can be alleviated.
So you have an audience that is looking for timely
and updated information and ultimately are more
likely to buy related products and services.
 
And what about holiday insurance? Yes, this is a
huge area and there are millions of hits every month
online, but this market is completely sewn up by
companies dedicated to creating websites designed
to act as affiliate portals.
 
More importantly, although he may have been able
to create an eletter, I don't think anyone would
willingly subscribe and continue to read something
which is in effect a one hit opportunity. Besides that,
can you think of anything quite so boring to write
every week!
 
OK, so people may be looking for holiday insurance
one or twice a year, but someone with an ailment (or
equally it could be a hobby) are interested in getting
updates on that subject all year around . . . 
 
****************
 
Finally, as a little wedding present to Charlie (and
Emily), why not check out Charlie's Inbox Tycoon
opportunity that shows you exactly how to create
your own niche eletter publishing business . . .
 
http://www.bizoppjungle.com/cashgenerator
 
Regards
 
Nick
 
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http://www.canonburypublishing.com
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